GE Compact Fluorescent Lightbulb Packaging
Packaging, Graphic Design, Design
2010
The project began with a branding and packaging analysis of GE's current Compact Fluorescent Light bulbs. After determining the direction of the brand, the design was created based on the brand positioning of being straightforward and informative. There are two categories of softlight and daylight, each with a single pack and multi-pack.
Information on the packaging highlights the benefits of CFLs and urges the consumer to go beyond just changing light bulbs to help the environment. Tips and a website are provided for further consumer education.
Information on the packaging highlights the benefits of CFLs and urges the consumer to go beyond just changing light bulbs to help the environment. Tips and a website are provided for further consumer education.
- GE CFL Packaging
- The project began with a branding and packaging analysis of GE's current Compact Fluorescent Light bulbs. After determining the direction of the brand, the design was created based on the brand positioning of being
straightforward and informative. There are two categories of softlight and daylight, each with a single pack and multi-pack.
Information on the packaging highlights the benefits of CFLs and urges the consumer to go beyond just changing light bulbs to help the environment. Tips and a website are provided for further consumer education. 
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An identifying sign was created for the newly renovated Richard Rodgers Amphitheater in Harlem, NY.Signage2011 -
Cover design for a brochure promoting Calori & Vanden-Eynden, a signage and wayfinding firm.Print Design, Graphic Design2011 -
Entryway signage for Riverdale Country School in New York City.Design, Signage, Environmental Graphics2011 -
Posters for a lecture series created with three different grid systems: horizontal and vertical, diagonal, and free-form. The booklet accompanying the posters highlights several of the typographers featured.
(each 14 x 24 in)Print Design, Graphic Design2010 -
This poster diagrams a sustainable home. Some features highlighted are a solar panel roof, wind turbine and geothermal energy for heating.
(30 x 30 in)Print Design, Graphic Design, Information Graphics2010 -
The goal for this thesis project was to make it easier for exchange students to adapt and maximize their experience at the Ohio State University.
It is a guidebook made up of 4 interchangeable books: Basics, Design, Travel, and Play. The title Show Me refers to when new students wound inquire about the favorite spots of local students.
Each book has a pocket in the back cover where another book could be attached. This allows the sections to be interchanged by preference of the student.Design, Graphic Design, Print Design2010 -
Community Festival (Comfest) takes place in Columbus, Ohio. It is a 3 day event celebrating the community of Columbus. This identity was a collaboration with Teresa Franklin-Kern while attending the University of Applied Arts in Germany.
Schedule of Events Booklet unfolds to A3 size (11.7 x 18.7 in).
Poster is size A2 (23 x 16 in) and could be divided into 4 smaller posters of A4 size (8.3 x 12 in)Print Design, Identity Design, Graphic Design2010 -
This media kit promotes the Outdoor Adventure Center (OAC) at The Ohio State University. The OAC provides outdoor based activities for the Ohio State community. The purpose of the media kit was to let more people know about the unique activities the OAC provided, such as backpacking trips, canoeing trips, and team building exercises.
The media kit included cards explaining special offers by the OAC, an overview brochure and a 2008 trip brochure. Integrated into the packaging were 3 dice which encouraged the viewer to roll for their next adventure.
This project was a collaboration with Emily Schnittger, Drew Downie, and Mikaila Hambel. It won First Place for the NIRSA (National Intramural-Recreational Sports Association) Creative Excellence Award for Integrated Marketing Campaign.
(8 x 5.5 in)Graphic Design, Print Design, Design2010 -
Car Park sketches and photos of models for Ocean Financial Center.Signage, Wayfinding, Environmental Graphics2011 -
As the largest passenger rail network in the US, Amtrak maintains hundreds of stations across the country. Besides helping passengers find their way, signage helps to keep Amtrak’s brand identity consistent from the smallest unstaffed stations to their largest stations.
Various Amtrak signage projects included creating sign layouts, message schedules and looking over shop drawings. I also was involved in the 2010 revision of the Amtrak Graphic Standards Manual.Signage, Wayfinding, Environmental Graphics2011
