blog

work

Modern Typography
Meta
Melia Tea
Comfest
Civic Builders
Sustainable Home
Show Me
OAC Media Kit
GE Branding & Packaging

play

Photography
Screenprint
Letterpress
Sewing

about

website opener grace wu
Modern Typography Poster 1
Modern Typography Poster 2
Modern Typography Poster 3











































1 2 3

Posters for a lecture series, created with three different grid systems: horizontal and vertical, diagonal, and free-form.
Meta Poster

24 x 14 inches This poster showcases the typeface Meta. The unique qualities of the font are explained and Erik Spiekermann, the typeface designer, is also featured.
Melia Tea Identity

This identity is a concept for a fictitious tea company. The concept began with the research and analysis of the current market and competitors. After numerous sketches, an identity went through audience testing and finalized. It was then applied to multiple print and packaging applications.

ComFest Identity
This seasonal Community Festival (Comfest) takes place in Columbus, Ohio in late June. The purpose of Comfest is to bring together and celebrate the community of Columbus. The current look of Comfest was researched including the identity of the festival. Since the purpose of Comfest centers around the community, representation of people were used in the identity. Within the festival there are different types of events and attractions. As a result, the identity is an interchangeable four color identity. Each color represents a different section of the festival. The four sections are Healing (Orange), Culture (Green), Arts (Pink) and Music (Cyan).

ComFest Business Cards
On the back of each business card is half of the Comfest logo. When put together they complete the logotype. Each color relates to a section of Comfest.

ComFest Business Cards
Below is a poster (23 x 16in) for the event that could be divided into 4 smaller posters each highlighting a section of Comfest. This was a collaboration with Teresa Franklin-Kern while attending the University of Applied Arts in Germany.
ComFest Poster
Civic Builders Website
This website is for a construction company in Cleveland, Ohio. The objective of redesigning the old site was to be simple and straightforward yet professional. In addition to promoting their unique and modern buildings, the high quality of the company was also emphasized.

www.civicbuilders.com
The Sustainable Home Poster
30 x 30 inches
In this poster, each feature of a sustainable home is explained separately, yet also shown in context to the home as a whole. This displays how all of the features work together to make the home sustainable.

Detailed images below.
The Sustainable Home cropped
The Sustainable Home cropped
Show Me Guidebook
The goal for this thesis project was to make it easier for design exchange students to adapt and maximize their experience at the Ohio State University (OSU). The guidebook is made up of 4 interchangeable books: Basics, Design, Travel, and Play. For example, the Basics book includes important phone numbers, bus and campus maps and conversion rates. Each book contains a places for notes, addresses, and a page of small stickers to color code or mark important dates, contacts, or information.
Show Me Guidebook
Content was developed through extensive research of the existing OSU exchange program, interviews with current exchange students, and examination of the guidebook market.
Show Me Guidebook
OAC Media Kit Box
OAC Media Kit Contents
8 x 5.5 inches
This media kit promotes the Outdoor Adventure Center (OAC) at The Ohio State University. The OAC provides outdoor based activities for the Ohio State community. The purpose of the media kit was to let more people know about the unique activities the OAC provided, such as backpacking trips, canoeing trips, and team building exercises.

The media kit included cards explaining special offers by the OAC, an overview brochure and a 2008 trip brochure. Integrated into the packaging were 3 dice which encouraged the viewer to roll for their next adventure.

This project was a collaboration with Emily Schnittger, Drew Downie, and Mikaila Hambel. It won First Place for the NIRSA (National Intramural-Recreational Sports Association) Creative Excellence Award for Integrated Marketing Campaign.
GE Packaging Single Pack
The project began with a branding and packaging analysis of GE’s current Compact Fluorescent Light bulbs. After determining the direction of the brand, the design was created based on the brand positioning of being straightforward and informative.
GE Packaging other views
The type of lighting was divided into two color categories, orange for softlight and blue for daylight.
GE Packaging Label
The information on the above label highlights the benefits of CFL’s and urges the consumer to go beyond just changing light bulbs to help the environment. Tips and a website are provided for further consumer education.
Select photography from Flickr, more here.

Flickr Photo

Flickr Photo

Flickr Photo

Flickr Photo

Flickr Photo

Flickr Photo

Flickr Photo

Flamingo Print
The flamingo print was a tradeprint for a printmaking class. Another flamingo appears on the other side when the print is held up to light.


I love sustainability Bag
The Tote Bag was screenprinted during the study abroad quarter in Germany. The interior is hand sewn.



Personal Letterpress Poster

Small poster, personal project

Show Me the Output Poster

This was taken from a quote by Michael McDonough from this article.

Headphones Bag

Headphones Bag

Drawstring bag made of jersey cotton with a patterned lining.


Camera Case

Camera Case


Headphones Bag

Hand embroidered felt with cotton inner lining.


Summer Scarf

Summer Scarf


Summer Scarf Close up

Sheer patterned cotton with black trim.



If it doesn't link after 5 seconds, please click here.
When people first meet me they think I'm generally quiet, but they eventually find out that I cackle when I laugh real hard. I find it very satisfying to use the canned air spray to clean all the dust from my keyboard. I grew up in Ohio but now live in New York City. I still call Coke pop.

Design is a lifestyle. It's a culmination of everything experienced in life and in that way, design relates to everything. Letterpress printing, traveling, typography, sewing, social design, I'm interested in it all. Design is an opportunity to always be learning, trying, working, exploring, creating. . .

Download my resume here.

Call: (216) 534-2123
Email: gwu.475@gmail.com

LinkedIn
Flickr